One of the most common questions we hear is 'how long will this take?' The honest answer is that it depends on scope, but we have completed enough projects to give you reliable estimates based on project type. This article breaks down typical timelines, the milestones you will encounter, and the factors that can speed up or slow down delivery.
Typical Project Durations
- Landing page or single-page site — 1 to 2 weeks from kickoff to launch.
- Small business website (5 to 10 pages) — 2 to 4 weeks depending on content readiness.
- Corporate website (15 to 30 pages) — 4 to 6 weeks including content development.
- E-commerce store with 50 to 200 products — 4 to 8 weeks depending on integrations.
- Custom SaaS or web application — 8 to 16 weeks for an MVP, longer for full enterprise builds.
- Branding package (logo, style guide, stationery) — 2 to 3 weeks.
The Milestones That Keep Us Aligned
Every project, regardless of size, moves through a series of milestones with clear sign-off points. These milestones are not arbitrary — they are the moments where decisions get locked in, which protects you from scope creep and protects us from rework. You will always know which milestone we are on, what is due, and what we need from you to keep moving.
- Kickoff — project scope confirmed, assets gathered, team introduced.
- Discovery complete — research and strategy signed off, ready to design.
- Wireframes approved — structure and functionality agreed.
- Visual design approved — look and feel locked in for development.
- Development complete — build ready for your review on a staging environment.
- User acceptance testing — you test and we fix before going live.
- Launch — site goes live, training delivered, handover complete.
Factors That Affect Timeline
The biggest cause of delay is not design or development — it is content. If copy, images, and product data arrive late or in fragments, the timeline stretches. We will flag this risk early and can take on content development if you prefer. Other factors include the speed of feedback rounds, the complexity of third-party integrations (payment gateways, CRMs, ERPs), and the availability of decision-makers for sign-off. We build in buffer time for the unexpected, but the closer we work together, the faster we move.
If you have a fixed deadline — a trade show, a funding round, a financial year-end — tell us upfront. We will structure the project to hit that date, even if it means phasing certain features for a later release. Honesty about timelines works both ways, and it is the surest path to a successful launch.
